The vast majority of online experiences start in a search engine, which makes search the most used digital tool, which explains why SEO is so important. These 15 reasons should offer some clarity, regardless of industry or company size, as to why companies need SEO to take their brand to the next level. Google, being the most visited website in the world (and specifically in the United States), is also the most popular email provider worldwide, with more than 1 billion users. YouTube is the second largest search engine and more than 2 billion people access it at least once a month.
It's no secret in the world of SEO that if you're not on page 1, you probably won't end up with the organic search game. SEO gives your brand the visibility it needs to attract customers. As mentioned, most online activity starts with a search query. SEO is important for companies because it provides organizations with the visibility they need to attract customers during this digital era.
81 percent of customers and 94% of B2B buyers will search online before making a purchase, so brands that don't have a strong online presence will fall behind the competition. It's possible for you and your team to implement SEO effectively, especially if you have a strong background in digital marketing and content creation. You've probably heard hundreds of times that search engine optimization (SEO) is a vital digital marketing tool. For SEO strategies to be effective, your website must have optimized content to make it easier for your users to navigate.
SEO has its challenges, but the opportunities it offers help ensure the success of any type of business in the future and are fundamental to a brand's presence on the web now and in the future. From understanding macroeconomic changes in the market to understanding consumer intentions in detail, SEO tells us what customers want and need. To have a complete SEO strategy, you'll need to include promotions for your content on social networks. Let's say you have a restaurant, and local SEO would ensure that when people in your area search for the best restaurants in the city, they find your site.
You can find your PA rating using tools like Moz and, although it's difficult to influence it, many SEO experts believe that it has to do with the link profile, that is, with obtaining external links from credible and highly visited sources. Local SEO improves that visibility and allows potential customers to find the answers and the companies that provide them. While SEM isn't always an important component of a comprehensive SEO strategy, it has its place, as it can help you reach new, highly segmented audiences. Ultimately, SEO will force you to make your website easy to use, which in turn reduces the bounce rate and increases time on page.
Local SEO aims to optimize your digital properties for a specific area, so that people can find you quickly and easily, bringing them one step closer to a transaction. We can help you with technical SEO, on and off page to increase your search engine rankings and generate qualified leads.