Website Audit Have your website audited through more than 200 checkpoint teams. Diverse team of more than 150 experts. Technical and SEO aspects such as indexing, rendering, etc. Universal Analytics 360 deadline extended to 2024. In this post, we'll explain 12 different types of SEO %26 how they're important for planning your organic search strategy to rank higher on the organic search lists among your competitors.
On-page SEO refers to the technical processes used to optimize a page's tags, content, images, internal links, and other elements that improve its visibility for search engines. Off-page SEO refers to everything you do outside your site to get better results and appear higher in Google's SERPs. It includes working on external ranking factors, such as creating links from trusted sites on the same domain as you, doing successful social media marketing, getting customers to give you a positive review on various online forums, and so on. If you want to know more about it, you can read our detailed post on off-page SEO techniques.
The most important activity in off-page SEO optimization is link building and obtaining backlinks. Link building is a process that involves obtaining links for your website on other relevant websites to show the value and authority of your content to search engines. Another factor in off-page SEO is social media. Social media channels can help improve your traffic.
If there are a good number of conversations on social media channels such as Twitter, LinkedIn, Facebook, etc. Having content that is shared a lot on social networks or that generates conversation can generate a lot of organic traffic, which increases the SEO of your website. Technical SEO primarily serves to help Google robots successfully crawl, interpret, and index all the pages on your site for future use. Creating a complete XML sitemap, making your site compatible with mobile devices, adding structured data to help web crawlers classify and classify your pages based on the type of content they contain are just some of the techniques used.
See our detailed post on what technical SEO is for more information. Technical SEO is a type of SEO that involves on-site auditing and optimizing technical elements to improve the performance of the website and the SERPs. Technical SEO focuses primarily on improving the functionality and performance efficiency of your website. For example, search engines such as Google tend to give preference in rankings to websites that have a highly responsive design and a crawlable website architecture.
Search engines also give preferences to websites that have a website that is adaptable to mobile devices without problems. Having weak technical SEO on your website can even result in search engines penalizing you. There are a lot of elements involved in this type of on-page SEO. For example, using a secure HTTPS connection and caching information from any multimedia content on the page can improve page load time.
Other technical SEO elements include uploading site maps, refining HTML code, meta tags, alternative texts, and more. Another important aspect of technical SEO is optimizing the HTML of each page. A process such as schema markup tells search engine algorithms what exactly is on your web pages. This helps crawlers to easily determine the purpose of your page, its content, and more.
Similarly, using the right type of redirects for your page can also improve its status. White hat SEO refers to all optimization techniques that comply with Google's search engine guidelines. While you have to be patient to see the results, they are sustainable and create genuine goodwill around the brand. In addition, there's no risk of your site being banned or lowered in search results if there's a new algorithm change.
Overall, white hat SEO is low-risk and has big rewards if you do it right. Some examples of white hat SEO techniques include creating useful and relevant content after doing extensive keyword research, obtaining links from high-authority sites based on the merit of the page's content, and so on. After COVID-19, digital marketing will increase considerably in importance and the winners will be those who can attract more traffic to their sites, and SEO will become more important. On-page SEO, also called on-site SEO, is the process of optimizing the content of your website.
This can include the body of the text, keywords, headings, meta titles, meta descriptions, images, and more. Incorporating on-page SEO into your marketing efforts is useful for search engines to understand the content of your site. And once Google understands your website, it can reward you by displaying it for search queries it deems relevant. Off-page SEO is pretty much everything that doesn't happen on your website.
Off-page SEO is about creating exposure and trust for your company, which can ultimately lead to more visitors and sales. Most of the off-page SEO work focuses on link building. If you don't know, link building is the practice of getting other reputable websites to link to your site. Technical SEO refers to actions taken to help search engines crawl your website and improve the user experience (UX).
As search engines and their algorithms become more complex, these requirements change, which means that this type of SEO is constantly evolving. To ensure that there aren't any issues with traceability and user experience, your technical SEO efforts must be efficient.
Local SEO
is a variation of SEO that focuses on a specific area, rather than a national approach. It's about increasing your online presence in your community and promoting your products or services to local customers.Some ways you can improve your local SEO include writing personalized local landing pages, optimizing your local profiles, spamming Google Maps, creating local links, and more. Off-page SEO is another type of SEO that has a lot of weight when it comes to determining your website's ranking. .