The title tag is found in the main section of a web page, one of the first lines of code in a document. The title tag appears in the search engine result below the URL, but above the meta description. Title tags should be eye-catching, brand-related, and optimized for your keywords. In theory, optimizing metadata is the most basic task.
But in practice, creating title tags and meta descriptions is more of a nuanced art than hard science. Like title tags, H1 must be witty, engaging and full of keywords to attract your target audience to the main content. That said, H2 and H3 are usually where the real opportunity lies, as they are more likely to be neglected, outdated and not optimized, making them perfect targets for SEO optimization. When it comes to the SEO of a page, you should include internal links to and from other relevant pages on your site.
It's especially important to link from authorized pages, such as your home page. While readability isn't a direct ranking factor, it should be part of your on-page SEO process. Not only does SEO help bring the site to the top of search engine results, but it also increases potential customers, which in turn translates into greater revenue generation. External links aren't a direct ranking factor, so linking to trusted websites won't increase your on-page SEO rankings.
As you can see, it's usually a combination of great content (see the next tip) and external SEO signals, such as inbound links and social media actions. Finally, as impressive as your SEO may be, it's certainly not the only factor you should consider. If that's the case, take charge of implementing SEO and get to work on this list. On-page SEO (or on-site SEO) is the process of optimizing web pages to rank higher in search engines with specific keywords in order to increase organic traffic.
You can easily configure all of this with a plugin like All in One SEO, it's the best WordPress SEO plugin on the market. Even so, E-A-T optimizations can still seem too “meta” for a brand that has to dedicate time and development resources to SEO implementations. With All in One SEO, you can set a focus keyphrase, as well as additional keyphrases, and TruSEO's on-page analysis will assess how well your pages and publications are optimized. On-page SEO is vital for search engine optimization (SEO) because it helps Google understand what each content on your website is about.
Off-page SEO refers to actions taken outside your site to affect the reliability and authority of your site by creating the right inbound links and social signals. The Cognitive SEO study on 23 million actions found a definitive link between actions on social networks and search engine positioning. On-page SEO is optimized at the page level, while technical SEO deals with issues that affect the entire site, such as traceability, overall site speed, information architecture, internal links throughout the site, etc.