Social media profiles can lead people to your law firm's website, where potential clients can find the information they need to hire your firm. It's a tactic that consumer brands have refined. Social media offers law firms a valuable opportunity to connect with their client base on a more emotional and personal level. Law firms use social networks mainly through influencers and opinion leaders, but also by interacting directly with clients and potential clients through their own pages and profiles.
Facebook is one of the most important social media platforms for lawyers, with 2.5 billion active users every month. Regardless of your niche, you can connect with your target customer on Facebook. Freshfields Bruckhaus Deringer is another example of a law firm that knows how to use LinkedIn to the fullest. It is also commonly used by law firms that want to offer their clients a “behind the scenes” view of their business.
According to the Bar Association survey, the most popular social media platforms for law firms include LinkedIn (88%), Facebook (39%), Twitter (23%) and Instagram (13%). To take advantage of these benefits, there are a few steps to properly promote your law firm in a way that stays true to your brand and gets the most out of your platform. With 35,000 “likes” on their Facebook page, it's clear that the law firm Sam Bernstein is doing something right. It's more obvious than ever that an active social media presence is a must for any law firm seeking to promote its business development goals in today's digital era.
Learn from their success and create your own social media strategy for a law firm to lead the growth of your business. When you use BCG Attorney Search, you'll get an unfair advantage because you'll use the best legal placement firm in the world to find permanent positions in law firms. Promotional content and company news have their place on social media, but as a law firm, most of your content should be customer-focused.