The results of the Attorney at Work survey confirmed that 85% of lawyers use social media as part of their marketing strategy. The most used marketing platforms are LinkedIn (77%), Facebook (71%), Twitter (51%), Instagram (25%) and YouTube (19%). While repetitive, it will ensure that each social media entity gets the attention it needs to achieve the results desired by the law firm. To start, you'll create a Facebook page and enter the name of your law firm and enter lawyer and law firm as the category of your page, then enter your address and phone number.
Ideally, anyone who uses social media for their law firm should have a social media calendar that will help them manage their role in their organization's social media strategy. Once the proposal has been submitted, it will compete with several lawyers and law firms in the same area. To ensure that you can effectively track your social media profiles, it's important to have a social media calendar for your law firm. Every social network offers business advertising analytics, pages and accounts to measure your social media marketing activities, but the best way to measure the effectiveness of your law firm's overall social media marketing is to rely on your website analytics.
The results of the ABA survey showed that 77% of law firms have a website, 76% use social networks and 24% maintain a blog. We hope that the steps in the article will help you get started with social media marketing for your law firm. It's important to maintain a policy that informs any member of your law firm who uses social media to advertise, hire, research, market, or research the guidelines stipulated by the ABA, applicable state bar associations, and federal agencies, such as the EEOC, the FTC and the NLRB. Make sure you know the rules and responsibilities that lawyers have on the social networks in your jurisdiction before creating an account for yourself or your law firm.
The value of social media for law firms is clear, but to get an adequate ROI, a plan is needed. You'll also choose the URL of your page, which should ideally match the username you choose for your law firm on other social networks for a consistent brand. And if it helps publish social media advertising for your law firm, you can contact On The Map Marketing. For example, let's say that some lawyers at your law firm are responsible for maintaining their law firm's presence in LinkedIn groups.
Remember to create a username that matches your LinkedIn profile if you're creating one for yourself as a lawyer or one that matches your LinkedIn and Facebook page if you're creating one for your law firm to maintain brand consistency. They can help individual and small law firms organize their social media marketing activities easily and affordably.