Search engine optimization is the science of improving a website to increase its visibility when people search for products or services. The more visibility a website has in search engines, the more likely the brand is to capture business. Before you start implementing an SEO strategy for your company, it's essential to first understand the different types of SEO, also known as the pillars of SEO. However, with a solid SEO base and a little patience, the benefits of your SEO strategy should become evident, which would result in a better user experience for customers and more conversions for your company.