At least once a year, do a SWOT and consider what needs to happen with marketing to achieve positive results in terms of visibility and branding. Your potential clients must also be defined so that, when you carry out a marketing campaign for a law firm, you are sure to reach the right audience. If you are pursuing a degree in business or one of the many related degrees, such as marketing, human resource management, public administration, accounting or organizational management, you will probably have to take a business law course at some point in your academic career, so you should understand the importance of business law. When designing your next website or marketing campaign, use Chekov's gun to see if you've followed the law of simplicity.
In today's market, it's important to have the ability to cross-sell, and in most law firms, the ideal is when a client uses the experience of several practice groups for a variety of issues.