Leading Google's defense will be John Schmidtlein, an experienced antitrust litigator at the Williams& Connolly law firm in Washington. In total, 51 lawyers from 21 law firms have appeared in court in Google cases, including lawyers representing states such as Texas and some of Google's competitors. Using the features that Google offers to local businesses ensures that Google knows that your law firm is a valuable service provider in the local community. Freshfields, the oldest global law firm in the world, shows the extent of the boom times in antitrust legal work.
For example, the Rothenberg law firm demonstrates this by incorporating “injury attorney” into its Google degree. And a list of litigants from the prominent Gibson law firm, Dunn & Crutcher, made their closing arguments in favor of Apple in an antitrust lawsuit filed by Epic Games. Any online marketing expert knows the importance of optimizing your law firm's website for better search engine rankings. A crucial component of promoting your law firm using the Google business profile for lawyers is optimizing your site for local searches.
Since those lawsuits were filed, 16 lawyers from six law firms have appeared in court to defend the company, according to public records. Google has also hired longtime advisor Susan Creighton, a partner at the company's favorite law firm, Wilson Sonsini Goodrich & Rosati. Google's business profile for lawyers offers several additional features that will give your law firm more prominence in search results. As a local law firm serving a local community, your firm should highlight that fact with accurate location information in your online profiles and website.
Google posts provide an opportunity to provide updates about your law firm directly on the search results page. The local search engine will show your law firm (among others) and a small map with a flag showing the location of your firm. Since Google is the main online search engine, including your law firm in Google's My Business is essential for successful search engine optimization or SEO. In turn, Google will reward you with a higher search ranking, which will bring more clients to your law firm in the coming years.