This makes video distribution one of the most effective content marketing strategies of law firms out there. Before you start thinking about creating a video to promote your law firm, you need to thoroughly understand what type of people are most likely to become your clients. However, despite evidence that video marketing for lawyers is remarkably effective, law firms have been slow to use video compared to other sectors. So don't avoid video marketing based solely on budget or quality issues, as it can be a very effective marketing method, even when done with a limited budget.
For that reason, many lawyers are surprised to learn that the most effective videos from law firms are often informal conversational presentations. Not surprisingly, of 31% of companies that create videos to promote their company, 68% publish the video on their company's website.