With effective content marketing initiatives, lawyers can build brand awareness, increase business exposure, and ultimately generate more leads. In essence, content marketing for law firms supports the growth of their client base. One of our law firms went from having almost zero traffic to having approximately 100,000 views per month by constantly publishing 25 new pieces of content per month. Content marketing for law firms consists of the creation and distribution of different types of useful content (with SEO writing) in order to market your law firm.
Another reason why a content marketing strategy is important for law firms is that people and companies are increasingly researching online about the firms they are considering working with before making an inquiry or signing a contract. When most people think about the marketing of a law firm, the image that comes to mind is that of a lawyer on a billboard or on a television screen imploring people aloud to call some version of the 1-800-APPY hotline. What does change depending on the law firm and the clients they're looking to attract is what types of keywords make the most sense for each organization. Backlinks offer strong signs to Google that its law firm is reputable and offers valuable content to users.
The key to content marketing for law firms is to provide valuable, useful, and ideally actionable information for your readers to read your content, share it with their friends, and keep coming back for more. Despite the obvious fact that legal prospects are constantly looking for law firms and lawyers that have built online authority. This type of SEO is the foundation of all other types of content-based SEO that, without it, will be of no use. This is why content marketing is a digital strategy for law firms and other white-collar companies that is becoming increasingly popular.
The content itself will vary, once again, but the general idea behind law firm content marketing is to publish content that provides useful information to potential consumers. The last thing your site should include may be the most important piece of any digital strategy for law firms. Still, content marketing is essential for any law firm looking to generate more traffic and leads online. Knowing who they are, what their challenges are, and the type of services they're looking for to solve those problems should be the first step in any content marketing for law firms.