Social media is a fundamental marketing tactic for law firms, or at least that's what most lawyers believe. In fact, 29% of these lawyers confirmed client retention due to their social media presence. One of the main uses of social media for lawyers is to listen to the brand. You can search for brand keywords on social networks to search for content and conversations about your company.
This is a great way to understand what people are saying about you and how they might feel about you. Social media is closely related to the business growth of your law firm. You can increase leads, improve search engine rankings, generate traffic, maximize conversions, etc. Make sure you know the rules and responsibilities that lawyers have on social media in your jurisdiction before creating an account for yourself or your law firm.
Establishing relationships with the people with whom you and all the members of your company care most about doing business or from whom you learn the most allows all members of the company to build their reputation on an individual level, which contributes to the overall brand of your company. Let's train your legal and commercial professionals so that they can be an army of marketers and brand creators who are helping to build their reputation and that of their company. This could be a big missed opportunity, as effective social media marketing for law firms can help you attract potential clients and build valuable connections. Twitter is a slightly less common social media platform for law firms, as 30% of firms indicate that they maintain a presence there.
EverConvert's social media team can help develop your law firm's online presence and implement marketing strategies for infallible lawyers. It also helps some law firms through its online social media strategy when dealing with visible, high-risk cases. Since social media is so valuable to law firms, you can't afford to miss out on this channel to market your services. But that's no longer the case, as the use of social media among lawyers and independent law firms is becoming increasingly popular.
TikTok has one of the most engaged audiences, representing an opportunity for law firms and lawyers to expand their reach. Take, for example, how Allen Law Firm takes the time to thank one of its clients for a positive review. Social media marketing (SMM) refers to the use of social media to market a company's products and services. Learn from their success and create your own social media strategy for a law firm to lead the growth of your business.
Law firms use social networks mainly through influencers and opinion leaders, but also by interacting directly with clients and potential clients through their own pages and profiles. More law firms use LinkedIn than any other platform, including Facebook, and 69.2% of respondents indicate that their law firm maintains a presence on the channel.