SEO stands for “search engine optimization”. In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines. The better the visibility of your pages in search results, the more likely you are to capture attention and attract current and potential customers to your company. In its simplest form, search engine optimization is anything that is done to improve a website's ranking on search engine results pages (SERPs).
The goal of most companies is to increase the visibility or traffic of their website, and that is precisely what is achieved with a high ranking in specific search terms or phrases in search engines such as Google and Bing. Increase your local SEO visibility with easy directory distribution, review management, listing updates, and more. But the main reason why SEO is so important for all companies, regardless of shape, size, or industry, is that their competitors will also use SEO. The recently updated periodic SEO table also includes a list of toxins that detract from best SEO practices.