Adding structured data to your site, increasing page load speed and improving compatibility with mobile devices are some of the best examples of technical SEO. However, one of the main visual elements of a site is white space. White space is simply the space on a page that isn't occupied by text, images, or other visual elements. Imagine the difference between a page completely full of text and a page divided into small paragraphs and paragraphs.
In their informational pieces, they make sure to divide the text into small sections. With titles, images, and white space inserted between paragraphs, it makes things seem much less cluttered, making it easier to read and users are more satisfied. Did you know that 83% of users expect pages to load in three seconds or less? If your site doesn't meet this expectation, there will be a lot of users leaving your site, which will indicate to Google that your site isn't useful to them, which will cause it to rank lower. Since more than 50% of all Internet traffic comes from mobile devices, it's no surprise that Google's algorithms prioritize websites that are optimized for mobile devices.
Without mobile device compatibility, not only will mobile users not stay on your site, but Google will penalize you in the rankings. With more than 25 years of experience, we know what it takes to position your site in Google search results. Use our free tool to calculate your score in less than 60 seconds. The big difference is that with a complete guide you're not necessarily outlining a huge list of tips or examples.