Basic advertising and marketing concepts According to the law, statements in advertisements must be truthful, cannot be misleading or unfair, and must be based on evidence. According to the law, statements in advertisements must be truthful, cannot be misleading or unfair, and must be based on evidence. For some specialized products or services, additional rules may apply. According to the FTC, the rule of truth in advertising requires advertisers to be honest about their products or services.
Online advertising and marketing cannot include deceptions or false claims about what the product or service can offer. This rule also requires that the company that advertises the product or service be able to prove the claims it makes about the product or service. Finally, according to this rule, the advertising or marketing effort cannot be unfair. The Texas Attorney General is responsible for protecting consumers in Texas.
Regarding online business transactions and the emails of companies trying to attract business, the Texas Attorney General states: “If an offer seems too good to be true, it's most likely a scam. The CAN-SPAM Act of 2003, which stands for the Control of Assault on Pornography and Unsolicited Marketing Act, establishes requirements that companies must meet when sending marketing or advertising emails. Along with marketing efforts, the government website also states that ethical marketing plays a vital role in creating advertising and marketing campaigns.