When it comes to finding a law firm, potential clients will most likely include proximity in their online search. A good local SEO strategy includes a Google business profile, which is very important for a location-driven company, such as a law firm. To have a highly effective legal SEO campaign, you must have quality backlinks or inbound links that exist on a site and point to yours. These inbound links must be relevant and belong to a diverse set of domains, which is very important if you want your site to rank well on Google.
SEO is both an art and a science. Quite often what works for one law firm won't work for another. If you're looking for a recipe or checklist that guarantees success, you won't find it here or anywhere else. In the case of law firm SEO, external SEO should be an ongoing exercise, such as having an active presence on social networks with content relevant to users (e.g., we often see that 80% of what lawyers do for SEO is excellent, but 20% is so bad that it prevents them from getting potential clients).
The first step to participating in SEO best practices for your law firm is to understand how SEO works. This type of time isn't relevant to SEO content development (it's critical when it comes to PPC or social media advertising), but time is crucial when it comes to SEO intake. As a result, it's important for law firms looking for quality SEO to do their research before selecting an SEO agency. Therefore, finding an SEO agency that understands the differences between legal specialties and can carry out SEO campaigns for your specific practice will only give you an advantage over your competition.
Even if your law firm has a dozen locations, each one should have its own strategy for improving its SEO results, and local SEO does just that. For example, a personal injury lawyer's SEO, content, pages, and more will be very different from those of an estate planning lawyer or family law lawyer. However, if you're a bit of a technology averse, or if you simply prefer to have an SEO agency that only works with personal injury lawyers handle things for you, we'd be happy to talk about the SEO services for law firms that we offer. Understanding how to do it on your own can help you refine your SEO efforts if you're doing things yourself, or to evaluate the performance of your SEO company and hold it accountable.
If you're new to local SEO for lawyers or aren't getting the results you need from your current local SEO provider, DAGMAR Marketing can help. An SEO marketing law firm can help you get reputable, high-quality backlinks that act as votes of confidence for your content. So, firms that do their SEO in-house may find themselves faced with a lack of professionals to hire with experience in search engine optimization, local SEO, link building and other aspects that are crucial to the success of law firm SEO.