Add a lawyer markup scheme to your local SEO strategy for lawyers. SEO for law firms (or SEO for lawyers) is the practice of helping a law firm's website and its overall online presence gain more visibility on search engines. When marketing your law firm, you want to reach people in your target market, not the general public. You need the readers of your website to be from your geographical area.
The importance of building a local client base may seem like a basic concept, but many law firms strive to use critical resources to their advantage. In the digital age, developing a rich, local online presence through search engine optimization (SEO) is key to reaching potential local customers. You can significantly improve your SEO by focusing on local search and ensuring that you rank well in the associated and relevant queries. It's true that you might not be able to compete with the biggest personal injury law firm nationwide, but finding weaknesses like these in your competition can help you plan for the competitive advantage of your website locally.
Understanding the basics of SEO for law firms can help you understand if an SEO specialist is the right fit for you or not. The schema markup code tells Google and other search engines, such as Bing, that you're a local law firm or a local company worth considering in local search results. In addition, Google Analytics can track visitors to your law firm's website to help you narrow down your most popular pages. For example, a car accident law firm in Los Angeles could publish a blog post about the most dangerous intersections in Los Angeles.
The Array Law team has proven strategies that help with every aspect of your digital marketing campaign. We know how to optimize your company's website for local SEO and we lead the industry in developing an online presence suited to the unique needs of law firms. When someone is looking for a law firm, they usually want legal services and, as such, they need a firm that is close to them geographically. When a potential new client searches for your legal service or practice area, Google assumes that they want to see local law firms.
He advises law firms to choose an agency that has experience creating a content strategy for their niche. The legal industry has its own set of schemes that allow search engines to know that the content is related to a legal professional or a law firm. When a law firm addresses an online hearing, their goal isn't to reach the entire country, but to reach potential clients nearby. The location determines which companies appear in a local package and determines which local firms are shown on the first page of the SERPs.