Google Ads can work well for most businesses, including law firms. But it's a challenge for beginners, and it can be very expensive, very quickly. Google advertising can have a drastic effect on the amount of business your company can receive. However, using the ad platform can be complicated for beginners and also very expensive.
To gain an even deeper understanding of the challenges faced by successful law marketers with paid search, I spoke with three successful WordStream clients in the industry, all of whom oversee paid search marketing for several law firms. The first common complaint? Now that we understand the biggest challenges, let's look at the 9 PPC marketing tips to help lawyers get the most benefit from Google. We just talked about competition law in the SERPs, so you should stand out in some way. Start by exploring your competition.
. It's pretty easy to see your competitive landscape, he says. Huhn also explains that standing out shouldn't be that difficult. So what specifically can you do? Yes, law firms can use Google Ads effectively if they have a solid strategy.
One of the first things to determine when thinking about this strategy is how much to invest in Google Ads. Nowadays, if you don't dedicate time to digital marketing, and specifically to paid searches, you're not going to succeed, says Jeff Kelly, owner of his own law firm specializing in bankruptcy. In addition to PPC, SEMrush also has organic SEO, analysis and content marketing tools that you can use to manage your digital law firm's marketing campaign. Their law firm saw a 15% increase in the number of new potential clients as a result of their decision to enter the advertising field, helping them drive sustainable growth in their business.
According to Attorney at Work's fourth annual social media marketing survey, 22% of individual and small law firms considered Google Ads to be effective in attracting targeted traffic and potential customers to their website. To make your law firm stand out in Google Ads, try creating personal videos that target the audience you're trying to reach through those specific keywords. That way, you can create remarketing ads for people who have visited this specific page on your website but haven't contacted your law firm. So, where do you start when it comes to marketing your company? The answer to that question may depend on your area of practice, but in this post, we'll look at the basics of advertising on Google for a law firm so that you can evaluate if this is a good strategy for your practice.
Finally, since a law firm is a local-oriented business, you should also plan to include your phone number directly in the ad. In addition to keyword research, Google Ads offers a competitive research tool that allows you to see which law firms you'll compete with in Google search results. As mentioned earlier, lawyers and law firms need a comprehensive strategy to succeed with Google Ads. Ads are an incredibly powerful advertising channel for many types of companies, including certain law firms.
As a result, most law firms hire Google Ads Management professionals who work for digital marketing agencies such as Savvy Search Marketing. .