Between finding and retaining customers, providing great services, training employees, and more, it often feels like something needs to be cut back. For many companies, SEO is on the cutting board. However, every business absolutely needs SEO to generate traffic, reach new customers, and build their brand. Brands need SEO first, as it's the most viable and cost-effective way to understand and reach customers at the key moments that matter.
Search engine optimization, or SEO, is the process of strategically optimizing your website to help it rank higher in search results. Implemented and managed correctly, an SEO strategy can help your company get much more exposure and generate more leads. Yes, SEO is important for any type of business. Whether you have a physical store or an online business, if you want people to find you, you need SEO.
The main technique used for external SEO is the creation of backlinks, since quality backlinks to your site from external sites indicate to search engines that your site is valuable and of high quality, which helps build authority. Page authority (PA) is increasingly important for search engines, as it is increasingly important for web users. Essentially, authority means that your website is reliable, high-quality, relevant, and has something to offer. The scores range from 1 to 100 and the higher your number, the more authority your site will have.
You can find your PA rating using tools like Moz and, although it's difficult to influence it, many SEO experts believe that it has to do with the link profile, that is, with obtaining external links from credible and highly visited sources. Many brands and companies know (or think they know) that they need SEO for their digital properties and the benefits they will get from the SEO work that is being implemented on their behalf.