Go to the Display Network tab in your Google Ads account. In this post, I'll discuss all the Google Ads audience segmentation options you have so you can determine which one is right for your next campaign. Audience segmentation in Google Ads focuses on different ways of targeting people you think are interested in your business. You want to reach potential customers who want your products or services.
Audience segmentation focuses on “WHO is in your target audience”. Audience segmentation helps you identify, re-engage and expand your online audience. You can target those who actively intend to buy your services and products, and personalize your ads with relevant messages. Google Ads allows you to create and share timely ads (both on mobile devices and computers) among your target audience.
As a result, your company will appear on the search engine results page (SERP) the moment your ideal customers search for products and services like yours through Google Search or Google Maps.