ABA Rule 7, 3 (a) states that “a lawyer shall not apply for professional employment by telephone, in person, live, or by electronic contact in real time when an important reason for doing so is the lawyer's pecuniary benefit, unless the contact person is another lawyer, family member, or close friend. The organization must not be owned or directed (whether as a manager or otherwise) by any lawyer or law firm participating in the plan. Up to 30 percent of potential clients initially contact a law firm at night or on weekends, and law firms that offer 24-hour access are increasingly becoming the rule rather than the exception. Whether you're a new lawyer just starting your legal career, or you've worked for a prominent law firm and decided to work alone, finding new clients isn't an easy task.
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