Page optimization (also known as on-page SEO) refers to all the measures that can be taken directly within the website to improve its position in search rankings. Some examples of this are measures to optimize content or improve meta description and title tags. On-page SEO is the practice of optimizing individual web pages to rank higher and get more relevant traffic in search engines. The page refers to both the content and the HTML source code of a page that can be optimized, unlike off-page SEO, which refers to links and other external signals.
Page SEO is optimized at the page level, while technical SEO addresses issues that affect the entire site, such as traceability, overall site speed, information architecture, internal links throughout the site, etc. On-page SEO results take time, but once the page's SEO strategy is put in place, it can cause your online ranking and sales to increase. On-page SEO focuses on optimizing the parts of your website that are under your control, while off-page SEO focuses on increasing the authority of your domain by creating content and obtaining backlinks from other websites. Increase your local SEO visibility with easy directory distribution, review management, listing updates, and more.
In this step-by-step SEO guide, I'll explain the most important specific page optimization best practices you should implement and why they're critical to your overall SEO strategy.