Doing so can significantly increase brand recognition, get your name out there, and help attract more attention to your law firm. For example, if your law firm wants to be known for its litigation with whistleblowers, it should draw up its position statement on how to protect employees who report employer misconduct. Law firms that are evaluating the benefits of working with a strategic communications public relations firm should consider the value of collaborating with media relations experts. Your key messages are thoughts, words, or phrases that embody the main ideas that you and your law firm want to express to your target audience.
Understanding your business objectives or key performance indicators (KPIs) is the first step in defining measurable objectives for a law firm's public relations program. However, law firm client surveys should be implemented with caution, because if you discover something that you would rather not hear and do nothing about it, then you are doing an injustice to your law firm. Expert law firms understand the value of public relations for lawyers and the benefit that communications and public relations professionals in crisis situations can bring to their legal practices. The transmission of information between you and the National Law Review website or any of the law firms, lawyers, or other professionals or organizations that include content on the National Law Review website does not establish any confidential relationship between you and the National Law Review website.
On the other hand, if you work in a company that has a marketing department, now is the time to meet with the marketing director (CMO), the director of business development (CBDO), the director of public relations, or the director of marketing and ask them what you can do to help them when it comes to public relations. Your law firm continues to convey the main key message that you manage mergers and acquisitions; however, your secondary key message will be tailored to the particular industry (banking) and not to the general nature of your law firm. However, that doesn't mean that potential customers will automatically come to your company; still, you have to show them why it's worth hiring. Ask yourself what you want people to think, say, or do when they hear about you, your law firm, or your services.