Why is email marketing important for law firms?

If done correctly, email marketing can be a key part of your overall digital marketing efforts. It's inexpensive and can generally generate a high return on investment. Here are our top 4 email marketing tips for lawyers to help your next email campaign succeed. It sounds simple enough, but this is often the hardest part.

In fact, the average email opening rate in the legal industry is estimated to be only 22.49%. There may be technical limitations and best practices to consider when it comes to email service providers. For example, in Gmail, attachments cannot exceed 25 MB. In addition, it is recommended to have a maximum HTML size of 100 KB to facilitate delivery and avoid display problems.

Each of the above options is easy to set up and use (through a simple interface) and integrates seamlessly with many office management software options used by law firms. Email marketing is one of the best ways to help attract new legal clients, get referrals, and keep your law firm in front of potential clients, ready and waiting when they need it in the future.

Lawyers may have a tendency to be very slow in their writing, but you should resist this temptation when it comes to email marketing from a law firm.

If you're not sure what to write in your welcome email, you can start by telling new subscribers how you started your legal services business and what your law firm can do to create value for them as future clients. Whether it's an in-person or online event (such as a law firm webinar, as in the example above), it's an excellent opportunity to collect contact details from attendees.

The fact that it works on so many levels may be the secret of why email marketing from a law firm is so effective. Stefanie Marrone advises law firms of all sizes, professional services firms, B2C and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services designed to increase revenues, retain current clients, attract new clients and achieve greater brand recognition and market share. Describe what you want your law firm's email marketing campaign to do, and then create a SMART goal around it with specific target numbers and time limits. And unlike PPC and blogs, email directly connects your law firm to engaged, mid-funnel potential clients who want to hear from you.

The transmission of information between you and the National Law Review website or any of the law firms, lawyers, or other professionals or organizations that include content on the National Law Review website does not establish any confidential relationship between you and the National Law Review website. While email marketing has an excellent return on investment, you still need to dedicate your time, thought, and effort to developing and implementing a successful email marketing strategy for your law firm. They're a way to share information, increase your visibility online, and help your audience connect with your law firm.